Building the products customers touch the most — discovery, buying, paying, reordering and staying — removing the friction that makes them leave.
Download resumeOrg-wide compliance program for National Pens
Adyen, Braintree, Klarna, card and PayPal — pay in full, partial or on invoice across 28 countries
Self-service payment for phone-placed orders — no manual agent collection
B2B customers pay multiple invoices in a single go
Agents no longer log into the payment provider portal to initiate a refund
Replaced password signup with one-tap authentication — Google One Tap, Apple, Meta
Single sign-on and biometric authentication for faster, more secure access
Redesigned MyAccount for quicker access to Profile, Orders and Addresses
Audit logs for every change, enabling proper governance and traceability
AI personalization, three-click order placement
Configurable rules engine — pharma clients self-serve business logic
Decoupled ordering from artwork completion — cut cart abandonment
Product recommendations at cart and checkout to grow basket size
Platform-level pricing, billing and retention
Repeat customers reorder past purchases in a single click
Tool for pharma sales agents to define and optimize territories
End-to-end UX redesign, Homepage → PLP → PDP
Built for pharma enterprises like Pfizer, Novartis, AstraZeneca and Sun Pharma — enabled routing efficiency for medical representatives to reach the right physicians, alongside rep performance, territory targets and incentive tracking
Owned the configurable rules engine managing org-wide business rules for physicians and MRs — incentive compensation and territory logic across pharma client instances
Customer pain → measurable outcomes
Cross-region prioritization
Growth vs. risk vs. compliance
AI-native operating models
Mentoring PM teams at scale
Institute of Management Technology, Ghaziabad · 2019
Vivekananda Education Society's Institute of Technology, Mumbai · 2015